In Quest To Emulate E!, Bravo, TVGN Unveils ‘Fan’ Strategy and Donnie Wahlberg Series


TVGN, the cable outlet once firmly associated with TV Guide, wants to cut its own swath through audiences who thrill to movies and TV shows and the people who make them possible.

In a presentation with journalists, TVGN entertainment president Brad Schwartz articulated a vision that would attract people interested in “fandom culture” but in “a lane very different from Bravo, a lane very different from E!”  The central theme of the network, in which CBS Corp. bought a 50% stake in April of last year, is to embrace the idea of being a fan, without taking up some of the jaded views that come from embracing celebrity. TVGN runs a half-hour program based on celebrity fansite Popsugar each evening, but, said Schwartz, “it’s not snarky. It’s not ‘Chelsea,’ it’s not ‘Talk Soup,'” referring to two of E!’s best-known programs.

Independent cable networks like TVGN have their work cut out for…

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Very Interesting.

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