Disney Junior No. 1 With Kids in First Quarter, Boosts Company Overall

Walt Disney must be smiling wherever he is!


Wrapping its first year being rated by Nielsen, cabler Disney Junior has emerged the the most popular network among tots — while also being a boon to the Mouse House across numerous divisions.

The 24-hour channel had its highest-rated quarter to date in the first three months of 2014 (averaging 459,000 total viewers and 227,000 kids 2-5) and out-delivered Nick Jr. and Sprout by its largest margins yet in target demos, according to Nielsen total-day averages.

Disney Junior beat Nick Jr. by 41% in total viewers (459,000 vs. 326,000), by 46% in kids 2-5 (227,000 vs. 156,000), by 39% in girls 2-5 (111,000 vs. 80,000) and by 55% in boys 2-5 (116,000 vs. 75,000) — and it did this despite being in roughly 11.7 million fewer homes.

And the Disney net opened up triple-digit advantages over Sprout in key categories, more than tripling it in kids 2-5, boys 2-5 and…

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Very Interesting.

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