Walt Disney must be smiling wherever he is!
Wrapping its first year being rated by Nielsen, cabler Disney Junior has emerged the the most popular network among tots — while also being a boon to the Mouse House across numerous divisions.
The 24-hour channel had its highest-rated quarter to date in the first three months of 2014 (averaging 459,000 total viewers and 227,000 kids 2-5) and out-delivered Nick Jr. and Sprout by its largest margins yet in target demos, according to Nielsen total-day averages.
Disney Junior beat Nick Jr. by 41% in total viewers (459,000 vs. 326,000), by 46% in kids 2-5 (227,000 vs. 156,000), by 39% in girls 2-5 (111,000 vs. 80,000) and by 55% in boys 2-5 (116,000 vs. 75,000) — and it did this despite being in roughly 11.7 million fewer homes.
And the Disney net opened up triple-digit advantages over Sprout in key categories, more than tripling it in kids 2-5, boys 2-5 and…
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