Originally posted on Black America Web:
Jay Z wasn’t playing games when he coined the hash tag #NEWRULES
Instead of the traditional press route to premiere his video for ‘Holy Grail’ Jay Z debuted the Anthony Mandler directed five minute clip, featuring Justin Timberlake, via his Facebook page.
Clad in all black wearing a heavy gold rope, Mr. Carter can be seen in a dark mansion watching the famous Mike Tyson and James “Buster” Douglas rumble.
Peep the video.